LO2: Treatment [Frazer]

·      A short video featuring the bags.

      

 3) Distribution systems for the advertising campaign:

The video advert would be shown on the social media pages, which would also contain pictures of the products that the company makes taken by us.

  4) Roles and responsibilities.

      

Frazer

Production schedule (and other pre production)

Media planning

Advertising and editorial photography.

Social Media Strategist

Researcher.

Oliver

Creative services and production (Utilisation of Adobe Creative Suite)  

Cinematography

Creative director

    5) Deadlines and milestones:

 The first part of our advertising campaign must be completed by the first of February 2017. For this we will be completing our poster as that that is the piece that we can have completed to a professional standard first

   6) Key messages.

As that The Vintage Leather Bag company creates products which cost a lot of money it is important that within our campaign we make sure to portray the bags as built to last and strong. As well as this we should push messages such as "hand stitched" to make the audience see the bags as quality products.  

   7) Themes and ideas:

 Within our campaign we want to portray the message that the bags that the company  produce are strong, durable and will last a long time. We will also put more emphasis on the 100% satisfaction guarantee. We want the main themes of our campagn to be adventure an city living. 

 Logo: 

Our Updated Vintage Leather Bag Company Logo.

The Existing Vintage Leather Bag Company Logo.

The logo which we are creating will use conventions of the vintage archetype to make the audience think of it as an old fashioned product. This is what the vintage leather Bag Company is currently attempting to do with their logo however we feel that ours will be better for creating the vintage feel.