LO2: Explanation of media choices [Frazer]

What forms of media have we created and why?

In this task we have chosen to create three different forms of media. I have explained each below. 

1) posters 

Print advertising was a clear choice when deciding to make this campaign. If the product is to appeal to the young target audience that has been assigned to it then it would be clear that print must play a part. Young people consume large amounts of print media like those concerning music and local events. Creating a print advertisement means that the company itself would be able to pay these publications to feature it in their work and therefore reach this audience. 

As well as this the distribution of posters containing print advertisement is a very old method of adverting which has been shown that if done correctly can bring large amounts of customers to a brand. An important faster to remember when distributing posters however is that when they are put up it must be in places where the target audience would see it such as at music venues or near university accommodation sites as that this is where they will spend the majority of their free time. 

Print adverts in magazines etc.
As that the company does not have a huge budget for advertising it is likely that we would not be able to advertise in large magazines with huge readerships. For this reason we would likely have to reach our rtarget audiance motre directly advertisng in low budget magazines that cator to the same niche interests that our 16- 35 target demographic would be fasinated in such as local magazines (Like Exposed) or alternative music magazines. This means that we can maximise the amount of time advertising our product insted of spending the entire budget on one huge advertiment.

2) web banners 

Again this decision was made with our target demographic in mind. It is a well known fact that young people make up most of the usership of the internet and therefore there are hundreds of sites dedicated to them. This means that the vintage leather company could pay these websites to feature adverts featuring their brand in order to bring in customers who will see it on a website they frequent. 

3) Video advertisements 

There are two reasons we decided to create a video advert the first being that the advertisment could be broadcast on television in order to attract a far more general audiance as oppose to the other two advertising techniques we are creating. This will help people see the vintage leather company as a well established brand who they can trust the quality of. 

The second reason to create a video ad was (much like with a web banner) it could be used to advertise the product on YouTube. This is becoming a very popular way for brands to reach their target audience as that it is very easy to find the types of videos that young people are likely to watch and put the relevant adds on.



4) A new twitter account for the company.

This fourth and final idea should be one of the best for attracting customers to the vintage leather company as that it will make people far more likely to discover the company on the mass (not just our target audiance) and would allow people to interact with people in the company about potental queaies they may have.