LO3: Codes and conventions of The ASA and Ofcom [Frazer]

The ASA: 

The ASA have many rules in place in terms of broadcasting advertisements laid out in the CAP Codes. This campaign would have to make certain that none of these codes are broken in the categories of: 

• Misleading advertising
• Privacy 

Privacy:

As that the simplest of these issues is privacy i will begin with this. This ruling relates directly to people appearing within advertising materials (models etc.) and the distribution of their image. However it is also of vital importance that no advertising materials are distributed to the public with members of the public (who were not asked for permission) appearing in them. Therefore in order to solve this issue we will first take the provision of only taking photographs in places where there is unlikely to be large amounts of people due to them being relatively isolated, all the models who we ask to be in our advertising materials will also be provided with a release and consent form to sign before any photography takes place in order to ensure the legality of their image being used in the materials being produced and any members of the public who do by accident end up being in our advertising materials will have their faces blurred out in order to ensure their image is not used illegally.

Misleading advertising:

The subject of misleading advertising is far ore complex and therefore will require much more deliberation over the course of the project. The main thing that it is vital to keep in mind for this is that we are not putting out any statements about the product we are advertising for
 example the bag possessing quality it clearly does not and other blatantly untrue remarks. We will also ensure that the pieces we make will not give any inaccurate representations of the product.

OfCom:

The office of communications (OfCom) also have a list of their own codes in relation to advertisements that will be presented via the Internet in order to be suitable for consumption by an audience.   

After reviewing the codes that this organisation enforces via the communications act of 2003 I have decided that the advertisements we have made must not contain anything blatently inapropriate such as violance, drug use or sexual themes due to the fact that it will be due to the fact that it will be approprate for all age groups and therefore suitable for mass advertisng via public distrobution.