LO2: Location Recces [Frazer]

location scouting



Location one: hallam lane

I felt that this location was appropriate as that it is very good at connoting the urban themes that i wanted to connote with this advertising product due to the red brick walls and the graffiti. The location will work well for the advertisements.

Location 2: Cambridge street

Again this is a location very much in tune with Sheffield's urban history as that it has existed longer than much of the city. Today it is the site of a large piece of street art that i feel would look great for a project which must appeal to young people.

Location 3: The Plug

The Plug is  a 1live music venue that hosts large acts in the city centre of Sheffield. I felt that this would be a good location to take photos for the advertising campaign that we were creating however i later decided it would be better if we created no photos in this area as that sing the brand could create copyright concerns.

Location 4: Carpark and surrounding streets:

I feel that these locations would be best for the photos we are taking as that they are good for displaying the whole Sheffield skyline and therefore portray the urban lifestyle we are trying to convey with this campaign.






Location 4: The peace gardens:

This area of inner city sheffield is located near both the university and  many local offices. This makes it a very popular location for the students and young proffesonals to visit. I therefore decided that this would be a good spot for the vintage leather company to base its advertisments as that it would be reenforcement of familiar iconography which will reasure the audiance that the brand is legitamate.