LO2: Identification of target audience [Frazer]

Who is the Vintage Leather Company for?

The vintage leather company is a company completely focused on making bags that have the conventions that would be expected of a bag made 60/70 years ago. This means that in terms of advertising this campaign will be looking at a rather large target audience as that the idea of leather bag is not something that appeals to just one Gender, age or ethnic group. I have decided that as that this business is rather small and does not have much experience with branding that the best way I can find a clear way to market the product and an audience who it can be marketed to. 

Upon searching the Internet for other products which appear similar to the vintage leather company i found three which I think it would be beneficial to take inspiration form. These companies are " Asos Market place", "Beyond Retro vintage clothing" And "Rokit London." A screen shot of the home pages of each can be found below.

 

These images (as can be seen) all contain young models. This makes me think that companies such as these (which all contain similar themes to the vintage leather company) are all targeting young people. Therefore the most lucrative market age wise for the vintage leather company would be young people. I therefore believe that the appropriate audience for this advertising project would be the students and young professionals as that these are the people who appear to be targeted by companies who provide similar products.