Wacom Inotus - Advertising campaign
From the media used in the advertising campaign i can infer that the core message of the campaign is to promote wacoms new product and persuade people of the creative type to buy the new product as both the video and print advertisements directly address people in the digital media sector.
The video ad carries the message that the product is simple and easy to use aswell as defining the target market this is because the video follows 4 young artists and there first encounter with the product and shows their journey from first getting and using the tablet through to the final product in print/non digital form.
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