Emirates advertising campaign
Video Ad: https://vimeo.com/74746284 & https://vimeo.com/74746284
In this campaign Emirates is advertising there business class suites to a variety of consumers and this is achieved by using several different models to attract to several different people with different lifestyles whilst also connoting that it can suit all your needs no matter what.
B
Private banking campaign
In this campaign the service is targeted at those with a significant income. The idea of the service being private and secure is denoted through the use of private signs which are synonymous with wealth and affluence. Furthermore, this reinforces the idea of seclusion and privacy much like the difference seen in the different classes. In addition to this the audience is seen to be addressed personally again making the service seem exclusive and individual.
C
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