Lynx Excite Advertising Campaign
From the advertising media i can infer that this campaign is aimed at specifically at the male market. I think this because across the various adverts it is portrayed that those whom use this product will ultimately make them selves more appealing to attractive women as resented by the group of angelic figures seemingly dropping out of the sky/heaven in search of the male who wears the new lynx product.
As part of this campaign the advertising agency depends heavily on the ideology that men will inevitably be attracted to women dressed in a provocative manner and the idea that the male protagonist seen in the tv advert is an ideal self possibly as a result of the attention he receives. Consequently, this would result in the male viewer being inclined to go out and purchase this new product in the hope that he experiences the same attention.
Throughout all the various marketing techniques and platforms the clear connotation of seduction and attraction is evident throughout which engages with the audience as they would likely want to experience a part of the utopia depicted.
Tv Ad: https://www.youtube.com/watch?v=PqD5SecdNbs
No comments:
Post a Comment