In the release of all media products or advertising there are three main methods to do so. The first method includes releasing all advertising material on all the intended platforms at the same time as a result this means that the product or service being promoted will have a larger impact on the audience and will reach the target audience quicker. However, the length go the campaign would likely be shorter compared to other methods such as a slow release. A slow release involves staggering the release of the advertising material. For example at first the print material may be released initially then later followed by the audio visual products across a period of time meaning the audience is exposed to the product or service for a longer period of time. The final method of release would be "tease and reveal", this method often takes the longest and is used to generate interest in a product before the final release. This method can often be prolong for a long duration and is used by film studios and often well rebound brands.
For the release of "The Vintage Leather Company" campaign we plan to release the materials using the slow release method. This would be most suitable as it allows for the various media to have a greater impact and would create more interest in the product due to the longer duration of the campaign. Furthermore, this would also mean that the
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