Deconstructing a brief
The main aims and objectives of this advertising campaign is to promote the new opening of a trampoline park in the sheffield area. They state that they want to achieve this through the use of a viral campaign with both print and video aspects.
The main target audience for this campaign is families and teens aged 13 - 19 years.
Potential issues based on the context of the advertising campaign could include permissions when it is required to film children for the campaign.
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