LO2: Work to be completed (Plan)

Advertising choices

Within the campaign the above the line strategies i plan to use include the the magazine adverts as this would reach a larger audience compared to that of the below the line strategies. The below the line strategies i plan to use include marketing the product to more specific audience/ individuals. I plan to achieve this by creating a social media campaign and promotional video which will be broadcasted online on platforms such as youtube.

Release Justification

In the release of all media products or advertising there are three main methods to do so. The first method includes releasing all advertising material on all the intended platforms at the same time as a result this means that the product or service being promoted will have a larger impact on the audience and will reach the target audience quicker. However, the length go the campaign would likely be shorter compared to other methods such as a slow release. A slow release involves staggering the release of the advertising material. For example at first the print material may be released initially then later followed by the audio visual products across a period of time meaning the audience is exposed to the product or service for a longer period of time. The final method of release would be "tease and reveal", this method often takes the longest and is used to generate interest in a product before the final release. This method can often be prolong for a long duration and is used by film studios and often well rebound brands.

For the release of "The Vintage Leather Company" campaign we plan to release the materials using the slow release method. This would be most suitable as it allows for the various media to have a greater impact and would create more interest in the product due to the longer duration of the campaign. Furthermore, this would also mean that the

Deconstructing a brief

Deconstructing a brief
The main aims and objectives of this advertising campaign is to promote the new opening of a trampoline park in the sheffield area. They state that they want to achieve this through the use of a viral campaign with both print and video aspects.
The main target audience for this campaign is families and teens aged 13 - 19 years.
Potential issues based on the context of the advertising campaign could include permissions when it is required to film children for the campaign.

Clients + Basic Ideas

Possible Clients

Vintage leather bags
Local music festival - Dronfest
UTC - CDM Department
Unit 3 Mag
Sheffield Uni - Road biking club

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Vintage Leather Bags - Vintage/ rustic design style or alternatively modern minimalist design with old fashioned/ handmade styled fonts (typewriter, calligraphy etc.). Little use of bold primary colours to match the design of the products.

Campaign message - Buy the product

Slogan/ strap line - As individual as you are 

Main imagery - Rustic themes (slate and wood textures for contrast), product pictures, 

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Music festival - Bright summery colours to represent the festival and heavy use of clear vector art throughout to show the contents of the event. Bold, clear fonts and imagery.
Campaign message - Buy tickets to the festival 

Slogan/ strap line - ??

Main imagery - festival photos, bands, festival iconography. 

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UTC - CDM Department - Bold, exciting imagery to engage and appeal to audiences.

Campaign message - Enrol at UTC CDM department

Slogan/ strap line - UTC Making the future

Main imagery - Technology based 

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Vintage leather Bags - Planning documents

Story board
Visualisation Diagram
Gant Chart
Moodboard
Call Sheet
Equipment list
Production schedule/ plan